Knowledge Seekers
(trained volunteers)

Learn and explore your territory and contribute to the local community.

Knowledge Keepers
(Farmers, Ranchers and Gatherers)

Expand your networks, download your
marketing kit, and increase sales and awareness.

Makers & Artisans
(millers, chefs, producers, etc.)

Increase access to customers interested in local quality ingredients and products, connect directly with KKs.

Other Participants
(supporters, partners, etc.)

Individuals and local organizations committed to
expanding local food resilience. Discover how to participate and help the project grow.

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ABOUT THE PROJECT

ITKI Foundation is collaborating with Pima County, Tucson City of Gastronomy, Visit Tucson, and the University of Arizona – Center for Regional Food Studies, on the “Farmers, Ranchers, and Gatherers of the Southwest” Project.
This project seeks to strengthen the economic sustainability of the food enterprises of local farmers, ranchers, gatherers, and artisanal food makers in southern Arizona by providing no-cost marketing strategies and resources to increase their presence in new and existing markets with an indirect, producer-to-consumer, online marketing platform and mobile application.
The goal of the project is to provide a simple, no-cost indirect pathway for Local Food Producers (LFP) as a means to develop new marketing channels to reach consumers, retailers, institutions, culinary tourists, and restaurants.
The FRGSW project is also producing 11 promotional e-booklets dedicated to typical ingredients of southern Arizona and the Knowledge Keepers (Farmers, Ranchers, and Gatherers) of the territory and their traditions.

HOW TO PARTICIPATE

Joining is easy and there is no cost. Just click on Participate below and fill out the form.

BUILDING THE FOOD VALUE CHAIN

Knowledge seekers
(Student interns
/ Volunteers)

Knowledge Keepers (Farmers, Ranchers & Gatherers of the Southwest)

Creative Knowledge Platform
 (web and mobile)

Makers & Artisans: Millers, Chefs, Producers, etc.

Visitors, Buyers, Retailers

Collect KK stories, media, and profiles

Share stories, practices, and products

Store Knowledge Keepers’ continuously updated multimedia contents

Expand networks, increase awareness, appreciation, and value of KK products

Expand customer base and increase interest in local quality ingredients and products

Knowledge seekers
(Student interns
/ Volunteers)

Collect KK stories, media, and profiles

Knowledge Keepers (Farmers, Ranchers & Gatherers of the Southwest)

Share stories, practices, and products

Creative Knowledge Platform
 (web and mobile)

Store Knowledge Keepers’ continuously updated multimedia contents

Makers & Artisans: Millers, Chefs, Producers, etc.

Expand networks, increase awareness, appreciation, and value of KK products

Visitors, Buyers, Retailers

Expand customer base and increase interest in local quality ingredients and products

PROJECT OUTPUTS

DIGITAL LIBRARY

QR CODE FOR EACH PARTICIPANT

INTERACTIVE E-BOOKLETS AND BOOKS

DIGITAL LIBRARY

QUARTERLY MARKETING REPORTS FOR KK

QR CODE FOR EACH PARTICIPANT

INTERACTIVE E-BOOKLETS AND BOOKS

GEO-TAGGED TRAVEL ITINERARIES

TRAINING PROGRAMS AND STUDENT INTERNSHIPS

GEO-TAGGED TRAVEL ITINERARIES

QUARTERLY MARKETING REPORTS FOR KK

TRAINING PROGRAMS AND STUDENT INTERNSHIPS

 

PROJECT TEAM

PROJECT LEADER:

MAIN PARTNERS:

PROJECT LEADER:

MAIN PARTNERS:

PARTNERS:

SUPPORTERS:

PARTNERS:

SUPPORTERS:

To join as a partner email to:

partner@frgsw.org

Credit pictures by: Mission Garden, Barrio Bread and King’s Avil Ranch.

The “Farmers, Ranchers, and Gatherers of the Southwest” Project seeks to strengthen the economic sustainability of local food business enterprises of farmers, ranchers, gatherers, and artisanal food makers in southern Arizona by providing no-cost marketing strategies and resources to increase their presence in new and existing markets with an indirect, producer-to-consumer, online marketing platform and mobile application. The project goal is to provide a simple, no-cost indirect pathway for Local Food Producers (LFP) as a means to develop new marketing channels to reach consumers, retailers, institutions, culinary tourists, and restaurants. 

PROJECT CREDITS
Project leader: ITKI Foundation
Main Partners: Pima County, Tucson City of Gastronomy; Tech Gap Solutions LLC
Partners: Visit Tucson, University of Arizona – Center of Food Studies.
Supporters: Mission Garden, Local First Arizona Foundation along with
the support and involvement of a number of Knowledge Keeper;
Advisors, such as Don Guerra with Barrio Bread;
Concept and realization: Pima County, ITKI Foundation;
Communication and graphic project: ITKI Foundation, Tech Gap
Solutions LLC (TRusT™ Team).

FRGSW TM  INTERNATIONAL TRADITIONAL KNOWLEDGE INSTITUTE FOUNDATION