BUILDING THE FOOD VALUE CHAIN

Knowledge seekers
(Student interns
/ Volunteers)

Knowledge Keepers (Farmers, Ranchers & Gatherers of the Southwest)

Creative Knowledge Platform
 (web and mobile)

Makers & Artisans: Millers, Chefs, Producers, etc.

Visitors, Buyers, Retailers

Collect KK stories, media, and profiles

Share stories, practices, and products

Store Knowledge Keepers’ continuously updated multimedia contents

Expand networks, increase awareness, appreciation, and value of KK products

Expand customer base and increase interest in local quality ingredients and products

Knowledge seekers
(Student interns
/ Volunteers)

Collect KK stories, media, and profiles

Knowledge Keepers (Farmers, Ranchers & Gatherers of the Southwest)

Share stories, practices, and products

Creative Knowledge Platform
 (web and mobile)

Store Knowledge Keepers’ continuously updated multimedia contents

Makers & Artisans: Millers, Chefs, Producers, etc.

Expand networks, increase awareness, appreciation, and value of KK products

Visitors, Buyers, Retailers

Expand customer base and increase interest in local quality ingredients and products

KNOWLEDGE SEEKERS

VOLUNTEERS

As a Knowledge Seeker you will strengthen your skills and knowledges about your territory and local community. After an initial training Knowledge Seekers will conduct interviews to Knowledge Keepers (Farmers, Ranchers and Gatherers) and/or to Makers & Artisans (millers, chefs, food producers, etc.) in order to promote the project, to disseminate the traditional knowledge and creative assets (historical and cultural heritage) of the territory and to create a stronger collaboration with the local community. The purpose of the interviews is to collect stories and experiences from Knowledge Keepers and store them into a digital resource (CKP application) continuously updated and available online.

KNOWLEDGE KEEPERS

FARMERS, RANCHERS and GATHERERS

As a Knowledge Keeper you will expand your networks, be able to download your marketing kit and increase sales and awareness. By participating in the project you will be recognized as a Local Food Producer and receive the following outputs:
● Marketing Materials dedicated to you
● Being featured as a food producer in the e-booklets that will be distributed at regional level
● Quarterly marketing reports
● Being included in the itineraries dedicated to tourists and buyers, giving you the chance to increase your sales and your visibility
You can participate on your own or through the support of our Knowledge Seekers that will interview you, take photos and videos, and upload your information online.

Become part of the project

Click on Participate below
and sign up to the CKP Application

Fill out your profile or let a Knowledge Seeker interview you.

Share your
link profile and
download your
marketing materials.

Click on Participate below
and sign up
to the CKP Application

Fill out your profile or let a Knowledge Seeker interview you.

Share your
link profile and
download your
marketing materials.

MAKERS & ARTISANS

MILLERS, CHEFS, PRODUCERS, etc.

As Maker and/or Artisan, you will expand your customer base and increase interest in local quality ingredients and products, and connect with the KK of the territory. At the same time, you will expand your network with recognized Local Food Producers, be able to download your marketing kit and increase sales and awareness. By participating in the project you will be recognized as a Maker and an Artisan and receive the following outputs:
● Marketing Materials dedicated to you
● Being featured as a food producer in the e-booklets that will be distributed at regional level
● Quarterly marketing reports 
● Being included in the itineraries dedicated to tourists and buyers, giving you the chance to increase your sales and your visibility

You can participate on your own or through the support of our Knowledge Seekers that will interview you, take photos and videos, and upload your information online.

Become part of the project!

Click on Participate below
and sign up to the CKP Application

Fill out your profile or let a Knowledge Seeker interview you.

Share your
link profile and
download your
marketing materials.

Click on Participate below
and sign up
to  the CKP Application

Fill out your profile or let a Knowledge Seeker interview you.

Share your
link profile and
download your
marketing materials.

OTHER PARTICIPANTS

VOLUNTEERS, SUPPORTERS, PARTNERS, ect.

We think that people and local organizations are the pillars of the community. If you are not part of any category listed above, you can still participate in the project and share your knowledge and know-how with us.

In the contact form tell us why and how you like to participate. If you have any question or you need clarification about the project, please write to us at team@frgsw.org.
If you want to become a partner, please write directly to partner@frgsw.org!

Credit pictures by: Sergio Tapiro.

The “Farmers, Ranchers, and Gatherers of the Southwest” Project seeks to strengthen the economic sustainability of local food business enterprises of farmers, ranchers, gatherers, and artisanal food makers in southern Arizona by providing no-cost marketing strategies and resources to increase their presence in new and existing markets with an indirect, producer-to-consumer, online marketing platform and mobile application. The project goal is to provide a simple, no-cost indirect pathway for Local Food Producers (LFP) as a means to develop new marketing channels to reach consumers, retailers, institutions, culinary tourists, and restaurants. 

PROJECT CREDITS
Project leader: ITKI Foundation
Main Partners: Pima County, Tucson City of Gastronomy; Tech Gap Solutions LLC
Partners: Visit Tucson, University of Arizona – Center of Food Studies.
Supporters: Mission Garden, Local First Arizona Foundation along with
the support and involvement of a number of Knowledge Keeper;
Advisors, such as Don Guerra with Barrio Bread;
Concept and realization: Pima County, ITKI Foundation;
Communication and graphic project: ITKI Foundation, Tech Gap
Solutions LLC (TRusT™ Team).

FRGSW TM  INTERNATIONAL TRADITIONAL KNOWLEDGE INSTITUTE FOUNDATION